OTC TENS

OTC TENS

OTC TENS is a WordPress eCommerce site for Over-the-Counter DME (Durable Medical Equipment) and orthotics sales. All of the devices in the selective sales catalog are top quality, widely used, and available without a prescription at reasonable prices. Patients who have insurance are directed to a companion site that helps determine if their insurance covers a given device and assists with insurance billing. The company behind the site is run by experienced professionals with over 25 years experience in DME and orthotics.

The site has a fresh, open look with clear greens and blues, an introductory slider, and products in several categories. All product images from manufacturers’ catalogs were resized, isolated from distracting backgrounds, and tweaked as needed before uploading. I think the catalog looks better and cleaner for the extra effort.

The Genesis framework with Themedy’s Clip Cart theme provide a solid code foundation for the site, with WooCommerce as the eCommerce plugin. We started out with Cart66, which is easier to use and great for many eStores, but switched to WooCommerce because it can incorporate quantity pricing with the Dynamic Pricing Extension and provided a built-in Free Shipping option that was modified to work with two conditions, cart sub-total and weight.

The finished product catalog has simple products and variable products, bulk pricing, free shipping by price and weight, and UPS and USPS shipping extensions. The WooCommerce extensions for printing packing slips/invoices and exporting customer CSV data were also added for easier management of orders.

I’m very pleased with the way this project turned out and think it gets across its message of “Pain Relief without Pain Meds” with a rather cheerful upbeat presentation for a medical equipment catalog. WooCommerce includes a Reviews tab on every product page. a feature that seems like a great community-builder over time. This site, which was at otctens.com until August 2015, is no longer available.

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Posted on

May 31, 2013

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